Public relations is a powerful tool that changes perceptions about facts. 

There's no app for that. 

Opinions and attitudes usually depend on environment and perspective. Due to the rapidly changing (and often misunderstood) world of social media, your reputation can change within hours.

Are your interns handling your Twitter account? Are your social media messages integrated and effectively communicating your core themes, strengths and unique services? (Hint: If you sent a tweet about your son's championship football game, you're off message.) 

Do you have a communicator who's on your side, monitoring your online presence and mapping your communications content?

Lisa M. Tipton is a nationally accredited public relations counselor who creates and implements social media and communications strategies for lawyers, law firms, associations, coporations and nonprofit clients.

Clients appreciate the benefits and differences that set the company apart.

• A senior-level, accredited, PR professional personally handles each account.
  
• Office hours are a thing of the past; PR Florida's resources and expertise are available 24/7 to guide you.
  
• The company maintains effective business relationships with a wide range of subcontractors – social media/networking, graphic design, printing, video production, Internet service and photography vendors – for the best price and fit for your job.