Lisa M. Tipton is a nationally accredited, veteran, public affairs professional, uniquely qualified to create and implement social media and communications strategies for legal, association, corporate and nonprofit clients. Lisa has more than 25 years' experience in the public and private sectors, working in diverse roles ranging from congressional press secretary to fund-raising events manager. She has a B.S. degree in public relations from the University of Florida and an M.S. degree in public administration from Florida State University.

Her background includes PR firm work, state and federal government service, political campaigns, special event management and freelance public relations consulting:

• Communications consultant, The Florida Bar Board of Legal Specialization & Education, 2004-present;
• Law firm and lawyer media relations and publicity, 2009-present;
• Senior account manager, Herrle Communications Group, 2001-2002; consultant to Herrle Communications Group, 1999-2000.
• Freelance public relations consultant, 1995-2001
• Media consultant to BSMG Worldwide for Florida Dept. of State, Florida World Pavilion, 2000.
• Statewide media promotions director, Sports for Life youth-sports-based, anti-tobacco program, 1998-1999.
• Public affairs director, Academy of Florida Trial Lawyers, 1993-1995.
• District office press secretary and campaign consultant, U.S. Rep. Sam Gibbons, 1990-1993.
• Media coordinator/interim press secretary, Florida Department of Banking and Finance, 1989-1990.

Lisa is an effective writer and media spokesperson, and uses these skills to coach clients and public officials prior to media and public appearances. She specializes in creating unique and memorable themes and news hooks for media campaigns and collateral materials. She makes sure that theme carries through every facet of your project and is an expert at keeping all the players — from clients to the media — on point.