Company Background

Lisa Garcia is an accredited, veteran, public affairs professional, uniquely qualified to create and market communications strategies for government, nonprofit and corporate clients. Lisa has 18 years' experience in the public and private sectors, working in diverse roles ranging from congressional press secretary to fund-raising events manager. She has a B.S. degree in public relations from the University of Florida and an M.S. degree in public administration from Florida State University.

Her background includes PR firm work, state and federal government service, campaign and association work, special event management and freelance public relations consulting:

• Senior account manager, Herrle Communications Group, 2001-2002; consultant to Herrle Communications Group, 1999-2000.
• Freelance public relations consultant, 1995-2001
• Media consultant to BSMG Worldwide for Florida Dept. of State, Florida World Pavilion, 2000.
• Statewide media promotions director, Sports for Life youth-sports-based, anti-tobacco program, 1998-1999.
• Public affairs director, Academy of Florida Trial Lawyers, 1993-1995.
• District office press secretary and campaign consultant, U.S. Rep. Sam Gibbons, 1990-1993.
• Media coordinator/interim press secretary, Florida Department of Banking and Finance, 1989-1990.
• Also: Florida TaxWatch and the Senate President's Fund.

Lisa is an effective writer and media spokesperson, and uses these skills to coach clients and public officials prior to media and public appearances. She specializes in creating unique and memorable themes and news hooks for media campaigns and collateral materials. She makes sure that theme carries through every facet of your project and is an expert at keeping all the players — from clients to the media — on point.